Social Media Coordinator for UC Santa Barbara Public Affairs & Communications

Careers in social media in the "real world" are at an all-time high! Gain experience and get your foot in the door with this fun and important campus opportunity.

Serve as a frontline coordinator for UC Santa Barbara social media channels (Facebook, Twitter, LinkedIn) in the Office of Public Affairs & Communications. Coordinator will be responsible for planning and publishing positive and engaging content targeted to prospective students, current students, alumni, and the campus community at large.

In consultation with the office’s production team, coordinator will generate ideas for content, plan posts via content calendar, seek or develop supporting media, then draft and publish posts. Content will be aimed at celebrating campus achievements. The ideal candidate will demonstrate creativity, work well with cross-functional teams, exhibit a knack for research, possess a strong Gaucho spirit, and be available to occasionally post breaking news or updates during nonstandard business hours. Excellent written and verbal communications skills required. Accuracy, attention to detail, ability to meet deadlines, and ability to multi-task are also critical for success. Prior experience managing organizational social media accounts is preferred. Graphic design skills a plus.  

ESSENTIAL DUTIES OF THE JOB

Monitor, manage and maintain active profiles on a variety of social media platforms including Facebook, Twitter, and LinkedIn.

Support campus reputation by deploying positive messaging in a consistent and engaging fashion.

Manage social media audiences and strategies; recommend and implement initiatives to engage participants in these web platforms.

Respond to inquiries received via social media channels.

Using available UCSB media outlets, research information relevant to audiences; synthesize this into actionable, engaging content for posting.

Develop and maintain working relationships with internal and cross-campus staff to identify and amplify stories that deliver on content strategy.

Write and edit social posts; publish via HootSuite.

Regularly monitor social media tools, trends and applications so findings can be appropriately applied with regard to UCSB’s social media presence (macro-trends in social media and micro-trends in higher education). 

Monitor engagement in social media channels and continually optimize approach based on learnings. 

Depending on experience, design unique visual content in support of key messages.

$10.50 per hour. We are flexible with a schedule of up to 16 work hours per week around your academics. Work must be performed on-site at the Office of Public Affairs & Communications in Cheadle or Phelps Hall.

Apply with cover letter and resume by February 3, 2018